Bed Linen Buying Guide

Think about the amount of hours you spend in bed. If you're lucky, you are getting at least 6-8 hours of sleep a night. Almost the exact amount of time you spend at work. What could be more inviting than a beautifully-dressed bed at the end of a long day?

Check the Thread Count

Typically, the higher the thread count, the finer and smoother the fabric will be against the skin. However, buying the highest thread count doesn't necessarily mean you have purchased the best sheet. When checking the thread count it is important to take a few other factors into consideration- quality of the fibers, weave and finish. This is why the idea that high counts equal better quality isn't really accurate.

Many retailers now use metric figures of threads per 10 square centimeters instead of square inches. The count in "threads per 10cm square" will tend to be higher than "threads per square inch" so it's important to know. ETC states threadcount by per square inch for all our products.

Material Matters

When it comes to choosing your bedding material, cotton is still king. Choose 100 percent cotton if you want a natural, cool and breathable fabric for the comfort you need and stronger durability. Being a hypoallergenic fabric, it is ideal for those prone to allergies or skin irritations. Using 100 percent cotton sheets will mean that your bed sheets will withstand years of washing also. ETC quilt covers, pillowcases and sheeting are made with highest quality cotton.


The weave affects the way a sheet feels, the way it looks, its longevity, and its price. Basic plain weaves, which are woven from an equal number of vertical and horizontal yarns, are least expensive and may not rate a mention on the label. Percale is an upscale plain weave with a thread count of 180 or higher and is known for its longevity and crisp feel. Sateen weaves have more vertical than horizontal yarns. The higher proportion of vertical threads results in a luxurious yet strong finish.

Bed Linen Care Tips

Each piece of bed linen you'll buy comes with specific recommendations for cleaning and drying. Follow the directions!

Wash the first time before using them to set the colors and reduce lint.

Use a gentle care cycle & gentle detergent and wash them separately from clothing items to avoid lint and piling.

Avoid using bleach since it breaks down fabric fibers.

Immediately remove your sheets and pillowcases from the dryer for a crisp, wrinkle-free look. If sheets have cooled in the dryer and wrinkles have set, toss in a dampened cloth and dry for 5-10 minutes longer. 

Rotating your sheet sets and pillowcases once a week can help increase their life-span.

Bath Linen Buying Guide


Choosing bath towels is about more than matching your bath décor or selecting a color you like. It is about knowing what makes one towel a better option than another one. Here are a few tips to ensure that you purchase the right kind of towels for your home.

Know the Fabric

One of the most important indicators of quality in bath towels is the type of material used. Most towels are made of cotton, but there are wide variations in quality. The difference in cottons is in the length of the fiber. Longer loops create plush fluffiness & an airy feel, thus a light and fluffy towel, also cotton is highly absorbent, durable & breathable.

Bamboo towels feature a soft texture reminiscent of silk and are fast becoming a favorite of many people. They are eco-friendly and are known for their softness. Anti-microbial, anti-fungal and mildew resistant- Bamboo fabric has been shown to kill 99.8% kill rate of bacteria after 24 hour incubation.


Density refers to the number of fibers that are in a square foot and is also called the pile. A high quality bath towel will have a high density. If you want to check the density on your towel, you can pinch a section of material between your fingers so you can see the loops of fibers. If there is space between the loops, you have a poor quality towel. However, if the loops are touching, you have made a good choice. The density determines how well the linen (bath towels) dry you off.


A high quality linen towel will absorb the water while still providing the comfort you want. Low quality towels are often wet before you have even finished using them while the better quality choices may barely even feel wet. The best towels combine absorbency with lighter weight to dry quickly for the next use. A heavy towel will take longer to dry after use or after laundering. Bamboo often wins in this category since it can be four times as absorbent as cotton, even Egyptian cotton.

Towel Care Tips

Similar to sheets or even clothing, it's good to wash your towels before using them as it will help set the color, improve absorbency & reduce lint.

Wash with like colours as some dark colour towels may bleed during the first wash.

Avoid fabric softeners as they will leave unwanted residue on your towels that will decrease a towel’s ability to absorb water. You should also avoid using fabric conditioner the first few times you wash new towels, which will allow the excess fibers present to shed.

Make sure your towels don’t come into contact with cleaning products containing bleach.

Tumble dry on low setting recommended as high heat damages the cotton fibers.

Putting one cup of distilled white vinegar into your towel loads every once in a while will remove residue, improve absorbency and combat musty smells found in damp towels.


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